70’s Big has always been about getting stronger, but in order to persistently get strong you need a kick-ass attitude. This whole “ass kickery” has developed into a demeanor that defines 70’s Big. Intense, hard work warrants a congratulatory, “that’s 70’s Big”. This is why we have the “70’s Big Face”; executing such a glare lets everyone know that you aren’t fucking around.

Intensity is another defining feature of 70’s Big; we all remember Chris and the third attempt deadlift (children will hear this story for generations). That’s why I like the 105kg Olympic weightlifter Dmitry Klokov so much; the guy wants to lift the bar overhead and then break it over his knee.

Intensity is effective, but it’s useless without old school toughness. Recently Jeremy, Chris’ brother-in-law, played in a high school alumni football game. Jeremy grew up in Bowie, Texas shooting stuff, drinking beer, and bulldogging cattle. Unfortunately it had been over ten years since Jeremy could legally hit someone and take them to the ground, and that’s why he was excited to put the pads on one last time. Jeremy was an imposing force at middle linebacker against rival Henrietta …right up until a brawl cleared both benches at the end of the game (Texans take their football real fucking seriously). Even though Jeremy’s days as a weight lifter are behind him, he still exudes the 70’s Big attitude.

Everyone who reads this site may not win medals or achieve fame, but maintaining a strong attitude and vigorously intense determination are qualities that will permeate into this thing called life. Go forward and attack each day, and you too will be 70’s Big.