Maybe you’vee heard of this website, maybe you haven’t. It’s been around for about six years and you may have seen various shenanigans or articles. I find it difficult to articulate what 70’s Big to a new person. It turns into, “Big like guys were in the ’70s, except they were on a lot of D-bol…”
It sounds pretty silly, after all. If it’s not pornographic then what is it? The About section details the long standing mission statement: strength training as a means of performance development resulting in a robustly muscular physique. There’s a key secondary objective: to lift intensely and have a good fucking time doing it.
70’s Big is more about attitude than anything else. Goals will change. If you’re in that “consume and destroy” lifting stage, then you should eat the world. Maintain that for a few years and you’ll turn into a sloppy mess, and that’s just irresponsible. 70’s Big becomes an attitude and mantra for men and women who like to jack steel, get stronger, and overcome adversity. It’s about punching through fear and doing something different. It’s about setting the bar high, taking chances, and persevering through the shitty days, training sessions, or lifts to overcome it all and stand on top, victorious. Sure, it’s about the 405 squat, the 225 press, or the boulder shoulders, but it’s more so about the journey. Those defining moments of turmoil — and how we respond to them — make us who we are. And if you keep pushing with the undying intensity, that, my friends, is 70’s Big.
There was a guy on the Facebook Fan Page who asked, “Why don’t any of the people that run 70’s Big look “70’s Big”?” The answer is obvious: we’re all pussies! I only snatch 125k right now, and there are dudes at my body weight in this country snatching 160k and more. We’re not on steroids and we don’t lift as a profession. I put a premium on athleticism both out of necessity and because I prefer it. AC tries out new lifting sports, Mike works his ass off to become a pro strongman, Chris finds time to train while owning a gym and raising a kid, and Brent coaches, works, and eats a lot of Korean food. But we train hard, are stronger than an average lifter, and — most importantly — push hard and have a god damn good time.
There are a lot of things I aim to teach, but I hope everyone can walk away with the idea that attacking each day with the intensity of a max squat is the only way to live.
Here’s a really old video of all of us pussies living the 70’s Big life — the life worth living (various WFAC folk make an appearance):
And an encore, if you’re into that kind of thing.