Strong isn’t just about numbers. It isn’t about records or medals. It isn’t about stacking plate after plate onto a bar. It isn’t about impressing the average gym goer. It isn’t about being asked how many sets you’ve got left and replying with, “Oh, I’m just warming up right now.”

Strong is about stepping to the bar every week. It’s warming the cold steel throughout the workout. It’s gritty. It’s daring. When your body says, “Quit…just quit…make the pain stop,” you say, “It’d be too easy to quit.”

Strong is the build-up. It’s chalk slowly floating through the air, a haze through the sunlight. It’s about the panicky anticipation of struggle. It’s the uncomfortable unknown. It’s the adrenal release, the goose bumps. It’s the decision to attack instead of flee.

Strong is focusing rage into steel. Strong is the deafening moment occurring during a maximal strain, an all-out effort. It’s the audacity to keep pushing when gravity says no. It’s ignoring the world closing on your senses. It’s the commitment to finish.

Strong is elation. It’s the release. It’s victory. It’s the feeling of staggering away from the bar, knowing that you gave everything. It’s the panting breath and the self-assurance. It’s knowing that you tried and never once thought about failing.

Strong is doing this every week, every month, every year.

Strong is 70’s Big.